Cannes Lions

INTERNET EXPLORER 9

JWT BRAZIL, Sao Paulo / MICROSOFT / 2011

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Overview

Entries

Credits

Overview

Execution

Not to ask anyone to test the new Internet Explorer 9 and let the curiosity work in our favor

Outcome

•7 million pageviews •More than 3,000 quotes in social networks •1000% return on spontaneus media.

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