Cannes Lions
INTERNET EXPLORER 9
JWT BRAZIL, Sao Paulo / MICROSOFT / 2011
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Overview
Entries
Credits
OVERVIEW
Execution
Not to ask anyone to test the new Internet Explorer 9 and let the curiosity work in our favor
Outcome
•7 million pageviews •More than 3,000 quotes in social networks •1000% return on spontaneus media.
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