Cannes Lions
TOOL, Los Angeles / AIRBNB / 2018
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We open on a few Airbnb hosts prepping their Airbnb spaces respectively for a soon-to-arrive visitor: a man inflates a pool floatie, a woman sets out warm bread and other refreshments, a man sets up an outdoor projector, etc. Elegant decor features prominently, as well as exteriors that depict Airbnb locations on a global scale. A family enters one of the spaces we saw being prepped, the children delighted to find cookies and drinks waiting for them. Added amenities such as finely brewed coffee, verified high-speed wifi, and full-size kitchens are featured as a host serves coffee to her guest, and another woman video chats for her work only to jump right into the pool outside. The spot ends on a couple settling down for their outdoor movie, thanks to the projector and screen the host we saw in the beginning set up for them.
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