The audience listens by placing their elbows on the surface giving them an immersive music experience without disturbing anyone else in store.

Part fast food table and part music platform, our design incorporates bone conductive technology which uses unique speakers to transmit sound waves up your arms and into your ears.

Printed with digital ink, the surface illustrations that covered the table became an interface, allowing you to interact using buttons printed onto the table surface. This means spilling your order on the table isn’t an issue.

A table like this deserves a fresh, unique playlist, so we found local unsigned musicians, and used the tables to put their music in front of our audience.

To extend the experience further, users could pair their smartphones to the table, and get artist info, allowing them to share their favourite track via social media.

Once we had the idea of the table, we had to source the various elements and repurpose them to serve the idea. The prototype was considered and tested using input from the KFC tech and deployment team. This was done in-house before deploying in-store.

The roll-out included significant coverage in local and international press, as well as across various KFC platforms. The word-of-mouth generated by the musicians and the public across social media was overwhelmingly positive.

As a result, more than 50 franchisees have requested their own tables and KFC China are investigating a roll-out in their youth-focused stores.