The Kia Borrego was designed to give drivers many of the same comforts they’ve come to expect from luxury SUVs, for far less than they’d expect to pay. To illustrate this point, we created a commercial featuring many of the same clichés luxury automakers use in their ads. We shot it like a luxury car spot, and set it to a beautiful piano piece, to give the consumer the illusion of a luxury car ad. And just when viewers were convinced it was a spot for a high-end SUV, we reveal the Kia badge and the starting price.