Cannes Lions

KIA FINANCING

DAVIDANDGOLIATH, Los Angeles / KIA MOTORS / 2010

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To dramatise the Kia 3-2-1 financing (3 years, 2 per cent interest, 1 per cent monthly rate for every Kia), a voiceover explains how Kia came up with the idea of the 3-2-1 financing: in a mystical story in which the numbers 3, 2 & 1 appear strangely often, it can only be coincidence or fate. But who cares? It's a great offer.The original uses repetition of numbers and alliteration to great effect - this cannot be translated fully, so please listen carefully to the original.

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