Visa's business is dependent on getting more people to use their cards (in India, their debit cards specifically) for their everyday transactions. But Indians love cash. As a result people know and use their Visa debit cards only as ATM cash withdrawal cards.

On 8th November 2016, the Government of India announced the ban of all ?500 and ?1000 bank notes (86% of the cash in circulation) to crack down on corruption and black money. There was chaos all around with a sudden shortage in cash with millions of Indians lining up in front of banks and ATMs to get the new currency notes.

In this context, our brief was to empower cash loving Indians with the knowledge and know-how on how to make cashless transactions with their debit cards to alleviate the pains of demonetisation and promote the habit of using their debit card for everyday transactions.

Tying up with a well-known war photographer Shome Basu, we captured instances of kindness during the chaos of demonetisation.

Visa had already started its drive of #KindnessIsCashless through print, film, outdoor mediums, and taking these pictures through the route of an exhibition at a mall was a powerful way of getting more and more digitally savvy youth to join the movement.