Cannes Lions

KOLESTON NATURALS HAIR COLOURING

LEO BURNETT BEIRUT, Beirut / PROCTER & GAMBLE / 2008

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Overview

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Credits

Overview

Execution

We selected a 4mX3m Outdoor positioned on a promenade. The location chosen has an unspoiled view of the sea and skyline behind it. Women go there for their daily jog, and stay at the cafés opposite to watch the sunset. The visual consists of the woman’s hair which is die-cut in the billboard to capture the variations of Koleston Naturals colors through the different phases of the day and night.

Outcome

This campaign was recently launched and as such there are no figures/results out yet.

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