Kronenbourg 1664 has launched a new phase in the Slow The Pace campaign in the UK with a commercial featuring a slow version of “Baggy Trousers” by 1980s pop group Madness. The Slow The Pace campaign, encouraging people to savour Kronenberg 1664 beer slowly, involves national TV adverts, a short documentary film, a print campaign, and social media through YouTube, Twitter and Facebook and continues to promote the notion that Kronenbourg 1664 should be savoured slowly.