Kvikk Lunsj Chocolate is known to all Norwegians as “The hiking Chocolate”, especially during the winter season and Easter. More than 60 % of the Kvikk Lunsj sales occur in the three first months of the year. Our task was to make Kvikk Lunsj a natural part of hikes during the green season as well. Our solution was to target a traditional Norwegian all year activity – the Sunday hike. For some strange reason, our cultural heritage has given the whole population an urge to go out on hikes on Sundays. Our main idea was to make an app making the Sunday hike even better. Aided by small ads in weekend press and radio, the app quickly became Norway’s most downloaded free app and, the Facebook page grew to more than 75.000 fans (Norway’s population consists of 4.995.000 people).