Cannes Lions
NURUN, Paris / LACOSTE / 2013
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Each Lacoste L!VE season is an immersion in a new city, in a new country and an occasion to meet unique artistic personalities. To stay away from the clichés and to reflect the brand’s unconventional chic philosophy, we spent a lot of time to find the perfect shooting locations for this season in Tokyo.
This new adventure in Japan has been imagined as a breakaway to the Ocean, at the crossroads of our two characters' paths. The direct sound recordings, the fast rhythm and the detail-oriented shots, were chosen to highlight the great contrasts between the raw urban background and the soothing seaside. This captivating journey is also made possible by the original soundtrack created for the movie, which participates in creating a unique atmosphere.
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