Cannes Lions

The Lacoste wrapping machine

ELSAMUSE, PARIS / LACOSTE / 2022

Film

Overview

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Overview

Execution

LACOSTE ICONIC CROCODILE IS FLAUNTED IN AN INGENIOUS ORIGINAL STOP-MOTION ANIMATED SHORT FILM MADE IN MINIATURE 1/7 SCALE DECOR!

The film takes place on Christmas Eve. The viewer is plunged into the animated world of Crocodile, a contemporary, whimsical reincarnation of brand creator René Lacoste. Seated at his desk, Crocodile has just completed his latest invention: the marvellous Lacoste Wrapping Machine. In a precise, elegant sweep of the hand, he sends a tennis ball soaring to the other side of the room to trigger the mechanism and activate the device for wrapping up LACOSTE fragrances. With the help of this cunning contraption, bottles are dropped into their dedicated boxes, which are then lovingly wrapped in gift paper sporting the brand’s signature colours. Once everything has been wrapped up, he slings the gift-filled tennis net over his shoulder like a Santa sack.

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