Cannes Lions

LASCOSTE 75TH ANNIVERSARY

EURO RSCG 4D, Paris / LACOSTE / 2008

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To celebrate the 75th anniversary of the brand, named after its creator, famous tennis player René Lacoste, we’ve launched a micro-site: "tributetolacoste.com".This site presents tributes from several persons from sport and fashion who have had personal experiences with the brand, its values, its history or just sweet memories with the crocodile branded clothes.We've chosen a video banner to express the variety of experience and the rich media content. Lacoste as you've never seen it.

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