The Lacoste L!VE campaign was an international launch, in 10 countries (Europe, North & South America, Asia).

A media campaign was designed around the content, including rich media online banners (trendy and design online magazines & blogs), video seeding of the trailer (Unruly Network), video take-over (Vice/Yahoo), cinema trailer (Paris), iPad applications (France & Portugal).

140,000 views for the video trailer on the first day of release, before the launch of the media campaign, 1.3m views in less than 10 days, 100,000 visitors in 2 days, 440,000 fans on Facebook.Hundreds of international blog entries during the teasing PR campaign.