Cannes Lions

LAND ROVER DEFENDER

WUNDERMAN, London / LAND ROVER / 2008

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Overview

Description

Defender is THE off-road icon – a legendary vehicle the world over, chosen by those who want (and often need) a very tough, very practical, very hard-working vehicle.Our brief was to show Defender, with its new, powerful 2.4 litre diesel engine, as more capable, with more torque, more gears and more pull.

Our concept reinforces Defender as a versatile vehicle solution for the world’s most demanding users and the purest expression of Land Rover’s carrying/towing capability.These rich media ads ran on specialist sites such as Farmers Weekly Interactive, Railway Gazette International and Contract Journal.

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