Cannes Lions

LATE-NIGHT ADVERTISING

TBWA\SANTIAGO MANGADA PUNO, Makati City / TBWA / 2006

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Overview

Entries

Credits

Overview

Execution

While visuals vary, headlines for insomnia ads are always slanted towards possible conditions or concerns of the late night viewer such as the spot for Mister Donut:“Already Thinking of Breakfast? Suggestion…” or the spot for Alaska Milk Corporation: “Can’t Sleep? Drink a Glass of Alaska Milk.

Outcome

Media buying networks use insomnia ad space as offerings to advertisers and ad agencies. Since its launch, various competitive multinationals – clients and agencies alike, have been using the new medium.

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