Client required us to develop a concept to highlight their wide range of Lego products available in several of their flagship stores.

The Lego system provides unlimited scope for creativity. In the same way that DNA can become anything, quite literally, each Lego block has the potential to be part of anything that you can imagine. In this way, Lego is the DNA of the creative project.From this insight, we set about creating a visually captivating piece using the iconic 'Double Helix' shape and the brightly-coloured Lego blocks.

The posters were extremely well received by the market. The bold, unequivocal statement they made inspired creativity in a wide range of consumers while providing an interesting visual concept that clearly engaged and entertained consumers.