Spikes Asia

LETTERS FROM MY CAT

I&S BBDO, Tokyo / KAO BRANDS / 2018

Film
Demo Film
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Description

Letters from my Cat is the name of a branding video for a cat litter box.

The cat’s urine and faeces are likened to a letter from a cat in which he tells his owner how he is feeling today. Hand-drawn pictures are used throughout to emphasize the personal nature of the communication between the cat and his owner.

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