The LG StanbyME is a groundbreaking lifestyle screen TV that introduces the innovative rollable wheel feature, allowing it to be easily moved around. Unlike traditional fixed TVs, it provides a personalized screen experience. Since its launch in 2021, the LG StanbyME has garnered significant interest from customers worldwide. In 2023, LG electronics aimed to enhance the customer experience by introducing the LG StanbyME Go, a portable lifestyle screen that can be used both indoors and outdoors. The campaign was strategically designed to highlight the unique features and advantages of the LG StanbyME Go. Its main message conveyed the idea that users can now enjoy the freedom to go anywhere and indulge in a diverse range of entertainment experiences, both indoors and outdoors.

LG StanbyME Go campaign highlights the product's versatility and ability to be taken anywhere for a wide range of indoor and outdoor entertainment experiences. The campaign commenced with a captivating front view of the product, resembling a unique briefcase, immediately capturing the audience's attention. As the film progressed, it followed an omnibus format, showcasing various lifestyle scenes.

The film depicted indoor settings such as living rooms and offices, along with different outdoor activities like patios, camping, and travel. Each scene was carefully chosen to effectively demonstrate the product's advantages, emphasizing its portability and diverse entertainment content. The tone and mood of the film were young, vibrant, and joyful, aiming to resonate with the target.

The success of the LG StanbyME Go was evident, as it sold out within just 10 minutes of its initial launch. This achievement was further reinforced with over 150,000 articles, news, and social media posts. This widespread engagement aligned perfectly with the campaign's objective of inspiring customers to envision and explore their own unique ways of incorporating the LG StanbyME Go into their lifestyles.

The campaign's impact extended to YouTube, where the promotional video garnered approximately 911K views within two weeks of its upload. The video received positive comments, such as ‘I really enjoy the portable feature as I can bring it to camping,’ ‘I want to depart right away with it,’ ‘I think brief case design and wireless connection is really awesome,’ etc.