Cannes Lions
JUNG von MATT, Hamburg / GEBRUDER MEY / 2007
Overview
Entries
Credits
Execution
We modified a conventional price scanner into a naughty scanner. Every time the scanner scanned Mey lingerie, he made not the expected usual beep, but a naughty whistle.
Outcome
The naughty scanner was an entertaining attention getter for all customers and increased sales of Mey Lingerie in the stores.
Similar Campaigns
12 items