Cannes Lions

LINGERIE

JUNG von MATT, Hamburg / GEBRUDER MEY / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

We modified a conventional price scanner into a naughty scanner. Every time the scanner scanned Mey lingerie, he made not the expected usual beep, but a naughty whistle.

Outcome

The naughty scanner was an entertaining attention getter for all customers and increased sales of Mey Lingerie in the stores.

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