Cannes Lions
STORYTEL, Moscow / STORYTEL / 2018
Overview
Entries
Credits
Description
We have placed the construction in the form of the unusual phone booth in the passable part of the city. When the passer-by picked up the phone, classic of the Russian literature started a conversation with him. He suggested the person to ask any question. After that, the visitor pressed one of the buttons and heard a line from the work of this author, which was an answer to the question. Then we invited visitors to take part in an online-contest and send his question to us. So we collected only that questions that citizens were concerned about after the New Year. The jury chose the most urgent and creative issue, for which we gave our main prize- smartphone.
Similar Campaigns
6 items