Cannes Lions
LEO BURNETT LONDON, London / RONALD MCDONALD HOUSE CHARITY / 2013
Overview
Entries
Credits
Description
The focus of this ad is a character called ‘Little Box’. He is alone in a hospital, drawing on the fears and insecurities of what it must be like for a child to be in a big imposing hospital, without having Mum and Dad close by; a daunting and scary thought for any small child if it was not for the help that Ronald McDonald House Charities can provide.
Execution
Licensed music.
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