Cannes Lions

LTE WARP (LONG TERM EVOLUTION SERVICE BRAND)

CHEIL WORLDWIDE, Seoul / KT - KOREA TELECOM / 2013

Overview

Entries

Credits

Overview

Execution

By letting customer feel the "speed", client just created a flame sticker to make LTE WARP’s fast speed visible and touchable

Outcome

Exceeded over 2,000,000 LTE service subscribers in the world’s shortest period of time

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