Gatorade’s core audience – teen competitive athletes – are constantly striving to reach the next level and understand it takes hard work, sacrifice and sweat to get there.

This campaign was an opportunity to celebrate why Gatorade believes in the power of sweat in propelling athletes to achieve and succeed.

Sweat Machine demonstrated how the brand fuels athletic performance and was designed to connect with competitive athletes around the world by showcasing the most culturally relevant sports in specific regions and countries.

At the onset, the idea to scale a treadmill to suit multiple team sports seemed undoable. The process had to be invented. The colossal conveyor belt (made up of grass turf and flexible hard-court materials) required industrial motors and power to cycle the surface at a competitive pace.

After several weeks of construction, what was a moon-shot idea on paper became a practical, fully functioning set piece and surely one of the largest treadmills ever created. The ultimate training experience was born: The Sweat Machine, an endless gauntlet of sports designed to separate the fueled from the fatigued.