Cannes Lions
ANONYMOUS CONTENT, Culver City / AB INBEV / 2013
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Budweiser Made in America celebrates, through music, the diversity of a generation making America great everyday. With a music festival as the idea cornerstone, the "Makers of Tomorrow" TVC launched during the 2012 Olympics Opening Ceremonies and drove anticipation for the event and for the new, ownable Budweiser music platform. JAY Z, as narrator, delivered a rallying cry for a generation coming together to make great things happen.
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