Cannes Lions
DENTSU PHILIPPINES, Manila / PANASONIC / 2013
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To communicate our message, we made an audio analogy of a visual problem - shakiness can ruin a picture.
We made the voice talent shake his legs continuously while delivering his lines to capture that authentic "shaky" sound instead of merely stuttering. The dialogue itself adds up to describe a very simple scene, but even the simplest scene is tough to visualize once shakiness got in the way.
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