Most people don’t realize, but the interest rates on their savings accounts are so low that banks are pretty much just storing their money. To shake consumers out of their inertia and encourage them to compare our rates, we created a campaign that transports the viewer to “where the money goes” after you make a deposit –– a forgotten, dust collecting world populated by slow moving and comically inefficient characters. It creates a sense of staleness and that your money is safe... from any hope of growth.