Cannes Lions

Masterblender's Selection

DDB , Paris / HENNESSY / 2020

Digital Proof JPG
Digital Proof JPG
Supporting Content

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Overview

Execution

This surreal illustration, entirely hand-drawn with a blue ballpoint pen, invites us to follow the path of thought of the master blender, through the pines of the Cantal forest, his footsteps in the snow under the stars – an intimate and beautiful moment, where the times has almost stopped, allowing the creator to transcend the boundaries between reality and dreams. The illustration highlights the importance of the moment of inspiration for MBS4 - an intimate and personal creation - and reminds us that if the know-how always comes from Cognac, inspiration can come from anywhere and is therefore infinite.

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