Cannes Lions
McCANN ERICKSON ARGENTINA, Buenos Aires / MASTERCARD / 2007
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“Every four years Argentina suffers from sever behavioral changes. Every 1431 days, all individual behaviors change radically, and a social phenomenon which is unique in the world arises”. Even though the key of the campaign is humour, the details show some aspects of reality that can only be understood from the passion for soccer, and identity that multiplies soccer’s mysticism and opens creative proposals like this one.
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