Cannes Lions

Masters of Scale

HEARTS & SCIENCE, New York / AT&T / 2018

MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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To many, the internet of things remains speculative: a conceptual dream not yet tangible. However, innovation seekers tuned into the podcast Masters of Scale received an illuminating audio education on how AT&T is making the future of business a present reality. Teeming with insight and discovery, each 3-act “story within a story” integrated seamlessly into its respective Masters of Scale episode, organically resonating with an audience primed to learn about game-changing business solutions that can produce real, measurable impact.

Those tuned into “Infinite Learner” with IAC’s Barry Diller were drawn in with a startling statistic: cities waste 20-30% of their water because of leaks, a problem that's detectable with smart acoustic sensors. AT&T Business Vice President Mike Troiano further illuminated how those same sensors can also aid early identification of necessary road repairs, offering listeners an invigorating audio portrait of how the future of city living is already happening today.

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