Cannes Lions

Masthead Double Screen

WUNDERMAN BUENOS AIRES, Buenos Aires / MOVISTAR / 2016

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Overview

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Credits

Overview

Description

As part of Movistar’s overall launching plan we created a special banner, “The Multi Screen Banner”, which was sited at YouTube. There users were able to connect their PCs to their Smartphones and transform one of the campaign’s ad into a multiscreen experience, in other words, they could live in real time the same story from different and complementary perspectives, testing the speed of the new technology.

Execution

On different days and throughout the country, when users entered YouTube they could directly interact with our banner hosted in a Masthead. To do this, they had to connect their smartphone to the Pc using 4G technology through a QR code or a clipped link. Once connected, the devices synchronized and the magic began: both told the same story from different perspectives – “a young girl who had lost her dog” – as the user could follow each character’s steps in different screen and in real time. Therefore they could live the 4G experience and check Argentina’s largest network speed in an innovative and entertaining way

Outcome

The experience was a success. In only one day we achieved:

7.000.000 prints

2.501.305 unique users

576.729 interactions

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