Cannes Lions

FLAT RATE MOBILE TARIFF

McCANN ERICKSON, Madrid / MOVISTAR / 2009

Overview

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Overview

Description

In this campaign’s three executions, we hear the calls from different people who, not having Movistar’s flat rate, attempt to finish their conversations in under one minute to avoid being charged for more. By second 58, one of them has admitted to his wife that he is going to be unfaithful, an employee has told her boss that she will not be in today because she does not feel like going to work, and a third has confessed to the police that he has just murdered a man.

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