Cannes Lions
PHANTASIA MEDIA INTERACTIVA, Lima / MOVISTAR / 2014
Overview
Entries
Credits
Execution
We take the 500,000 monthly users online catalogue of smartphones and broke them, splashed them on beer, stole them and burnt them. Everything from the source code of the site and for 2 weeks.
A roll over showed our message: This can happen to your phone. Beware with Movistar Insurance.
Outcome
In 2 weeks, 250,000 people watched it. 30% clicked it. 10% hired insurance.
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