Dubai Lynx

Makkah is Ready

WUNDERMAN THOMPSON, Riyadh / SAUDI TELECOM COMPANY / 2020

Film
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Overview

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Credits

Overview

Execution

The film is basically about showing an empty city, an imagery that’s subject to different interpretations, so it all relied on the music to stir the viewers’ emotions in the right direction.

The images were raw and genuine, and the music had to be equally genuine. We revived the genuine music genre of Ebtihal, which is similar in its music notes to the notes used for reciting Quran. We used an actual Ebtihal singer, reciting the lyrics written by one of the Holy Azhar sheikhs.

The music was orchestrated in an acceding flow to give a relaxing feel in the beginning of the film, a spiritual kick when the voice is introduced, and a pride feel of belonging towards the end, creating a balance between the visual story and the music.

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