To exploit the abundant traffic signs on campus, several 'tag signs' were added below existing signs and boards. The tag signs featured copy which, when read in conjunction with the sign above, formed an anti-smoking statement. For example, "Stop" became "Stop Smoking", "No Entry" became "No Entry with a cigarette", and "Beware of tire spikes" became "Beware of tire spikes and smoking hazards".

After the launch of this campaign, STC reported a significant drop in the number of smokers on campus. Moreover, PR and Communication departments received many inquiries andmuch applause related to their effort.