We introduced Max Factor False Lash Effect Mascara as the make-up artist’s medium for today’s fashion and glamour. We showed that it’s made for women who want the longest lashes possible, without the fake, exaggerated look of false lashes.

With the Max Factor eye bag, we deliver a surprising and tangible product experience. The handles of the bag show what happens when using the False Lash Effect Mascara – your lashes get longer, fuller and more voluminous than ever. The bag not only shows the product’s benefit in an outstanding way, but also gains attention among other women who see the bag. It is distributed as a free sample customers get at selected department stores.

Since the product’s launch in February 2009, it has already gained massive public and media interest.