Cannes Lions

MAXWELL HOUSE COFFEE

OGILVY & MATHER, Toronto / KRAFT / 2008

Awards:

1 Shortlisted Cannes Lions
Film
Film
Film
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Overview

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Overview

Description

“Brew Some Good” is a 360 campaign for Maxwell House. Beyond delivering good product news (premium Arabica beans) we wanted to establish a new platform: optimism. Every message from the brand is designed to be uplifting and experiential whether in traditional media or an event like Chantal Kreviazuk busking outside a subway for Habitat for Humanity. The idea for TV: let’s give away the TV budget. Canadians are invited to nominate a good cause and ultimately 20 recipients will get $10,000 each with the money we didn’t spend on a slick commercial.

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