Dubai Lynx

McChicken

LEO BURNETT DUBAI, Dubai / MCDONALD'S / 2017

Awards:

1 Bronze Dubai Lynx
Film
Film
1 of 0 items

Overview

Entries

Credits

Overview

Background

The vast majority of sales at McDonald’s come from their core menu items. With ever-increasing competition, it’s critical that we maintain love for these iconic products. And so we were tasked with celebrating the McChicken, the most popular item of all. The objective of the campaign was to increase sales by reigniting love for the region’s best selling sandwich.

Description

We created a playful film that depicts a chat between two friends as they consider who to invite to join them for a McChicken. The list begins with a few friends, but quickly spirals into a never-ending invitation that comes to life with a fun series of emojis that depict all the wonderful characters they invite… all of whom love the McChicken. The film is driven by a quirky song that celebrates these characters and the little things that make our culture unique.

Execution

We created a playful film that depicts a chat between two friends as they consider who to invite to join them for a McChicken. The never-ending invitation comes to life with a fun series of emojis that depict all the wonderful characters they invite, all of whom love the McChicken. The film is driven by a quirky song that celebrates these characters and the little things that make our culture unique.

The film was launched online and distributed through McDonald’s social media platforms, including youtube, Facebook, and instagram. A cutdown of the film was also featured on TV across the region for the duration of the 1-month campaign, and the song was used in radio advertising as well.

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