Cannes Lions
LEO BURNETT DUBAI, Dubai / MCDONALD'S / 2016
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Description
The execution gives McDonald’s delivery service a fresh and very relevant purpose. When people are binging on series they don’t want to leave the couch or cook, so McDonald’s delivery is the perfect service to let them enjoy a meal without having to stop watching.
The ultimate goal of the campaign was to further strengthen the bond between the target audience and the brand through a relevant insight into their lifestyle.
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