Cannes Lions
TBWA\SWITZERLAND, Zurich / MCDONALD'S / 2010
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Description
Every Year McDonald’s organizes the so-called "Swiss Weeks" with Burgers that contain typical ingredients of certain regions in Switzerland. The following TV-Commercial features the McDrive in combination with peculiarities of the region and its inhabitants: the McBärn-Spot shows the unknown countryside of Bern and its nevertheless very friendly inhabitants.
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