Cannes Lions

MCDONALD'S

LEO BURNETT, London / MCDONALD'S / 2012

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Overview

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Credits

Overview

Execution

The McDonald’s Drive-Thru is a convenient service; food delivered directly from the Drive-Thru window to your car window. Observing that the stem of a bus T-side would be at the same height as a passing car window inspired the creative execution. We put a Drive-Thru window at car window level with a cheerful crewmember serving an order. Whenever a car stopped alongside the bus it appeared as if they desired to stop for a tasty convenient bite to eat.

Outcome

The advert demonstrated the ease of stopping at a McDonald’s Drive-Thru along a journey. Both drivers and pedestrians were left smiling at the brands light humour when cars stopped by the Drive-Thru advert. The advert also enticed drivers into wanting to visit the real thing.

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