1.Related with the hot TV program,SMS involved the consumer and attracted them more 2.Use the hot idol(not the celebrity ) to show our product,more acceptable to the consumer and audience

1.706% increase when the new product launched in 2006.11 and kept increasing over the next two months during the launch campaign2.By end 2006, 20% market share in Carrefour's men skincare category.3.Investment of 2 hours show is equivalent to 7 minutes and 30 seconds spots on the channel.