Cannes Lions

MERCEDES-BENZ ACTROS

SCHOLZ & FRIENDS, Berlin / DAIMLEY CHRYSLER / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

In two Mercedes-Benz trucks at the Truck Grand Prix we installed printed curtains. They give you the impression that a huge creature is sitting in the driver’s cabin.

Outcome

Everyone of the approximately 80,000 visitors of the Truck Grand Prix had to pass the „snoring trucks“ to get to the event. So they attracted everybody’s attention and became biggest talk of the festival.

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