Cannes Lions
DRAFTFCB PARTNERS, Vienna / REWE / 2009
Overview
Entries
Credits
Execution
To the rear end of a truck, branded by the headline ‘Fresh Fish Everyday’, artificial seagulls were attached on transparent strings. Whenever the fresh-fish-transporter starts to move, the birds move as well, giving the impression of trying to catch the fish.
Outcome
The campaign aroused great interest. An opinion survey revealed that MERKUR’s competence with regard to ‘fresh fish’ had significantly improved.
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