Cannes Lions

MERKUR WARENHANDELS SUPERMARKETS

DRAFTFCB PARTNERS, Vienna / REWE / 2009

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Overview

Entries

Credits

Overview

Execution

To the rear end of a truck, branded by the headline ‘Fresh Fish Everyday’, artificial seagulls were attached on transparent strings. Whenever the fresh-fish-transporter starts to move, the birds move as well, giving the impression of trying to catch the fish.

Outcome

The campaign aroused great interest. An opinion survey revealed that MERKUR’s competence with regard to ‘fresh fish’ had significantly improved.

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