Our challenge was to create a face for AT&T’s new messaging system, JustUs, and help them stand out in a crowded market. So how could we create an experience that simplifies messaging and makes it entertaining and personal again? Our solution was to turn everyday messaging on its head and make it unique, personal, and stylish. With the JustUs Messaging Widget normal text messages, emails, and notifications are fun and artful. Users could choose from several different themes to appear on their home screens, like colorful owls or soaring superheroes. And assign characters to hand-deliver messages from their top friends.