Cannes Lions
McCANN ERICKSON, Madrid / METRO MADRID / 2008
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A young man from a small town in the Philippines called Madrid has travelled to the other Madrid, our European Madrid, to see what it is that makes the city so special. Upon his return, the only feature he can single out as the one that really distinguishes it - the one that makes the city proud - is the Metro. The admiration they feel for a Metro like that is such that they decide to build one of their own, just like the original. The only difference is that it has only one station.
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