Cannes Lions

MGD64 BEER

Y&R CHICAGO, Chicago / MILLER BRANDS / 2009

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OVERVIEW

Description

Miller Genuine Draft created MGD 64, an unbelievably crisp and tasty light beer with only 64 calories. Ever try to make something great with only 64 calories? It’s tougher than you might think. So, MGD 64 challenged folks to make something great with only 64 calories, filmed their efforts and posted them online. The results, while entertaining, were anything but tasty.

In this film, a woman zestfully accepts the challenge and creates a log cabin made out of celery. It also has a rhubarb chimney. She calls it her “cele-cabin.” While making these web films we learned a couple of things. First, it’s hard to make something great with only 64 calories. And second, MGD 64 is probably the greatest 64-calorie creation ever made.

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