Spikes Asia

MI HOME brand promotion web movie

BIS, Tokyo / XIAOMI / 2017

Film

Overview

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Overview

Description

XIAOMI is famous for selling smartphone on internet. Along with the business expansion, they had begun to manufacture many other products and develop physical stores to expand offline channels. However, no one knows that. Therefore we created a web movie to show those products as more as possible in MI HOME to make people know that XIAOMI is not only a smartphone maker, but also has many other cool products, and expand the awareness of MI HOME. World Order is a famous dance union which is best known for their choreographed robotic dance performances. We invited them to MI HOME, and they explored a new world there and show us those coolest products by their unique dance performances. The collaboration between MI HOME and World Order created a new way to introduce every product to audience in a distinctive way.

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