Cannes Lions

Micha’s surprise

OGILVY GERMANY, Frankfurt / COCA-COLA / 2016

Presentation Image
Film
Supporting Content

Overview

Entries

Credits

Overview

Description

Nothing is more powerful than a real story. Under the pretext of making a documentary about his job, we accompanied truck driver Micha over 2,000 km on one of his truck tours. At the end we surprised him with an unforgettable reunion with his family. From this story we created a highly emotional film for social media – linked to Coke.de. On the website, everyone had the chance to create and send special-time vouchers for their loved ones.

Execution

The film was placed first on Coke's Facebook page on December 15th. Just 2 days after shooting the main surprise. Sponsored Facebook ads, YouTube pre-roll ads, Instagram posts and PR placements of the story supported the posting. The aim was to reach as many viewers as possible in a short period of time, as Christmas was just a couple of days away.

Outcome

Micha’s story went straight to the heart and became a viral hit. In just 10 days, the campaign reached 7.2 mio views, 90,645 likes and stunning 58,063 shares. True to our motto “spend time together”, the film inspired people to give special-time vouchers to their loved ones, worth 890,678 hours, on Coke.de.

Similar Campaigns

12 items

Sparkling

PONCE, Buenos aires

Sparkling

2020, GRUPO PENAFLOR

(opens in a new tab)