To help communicate Microsoft’s digital transformation story, a 3D solution was created as a presentation tool with a level of visual impact that literally changes mindsets. This equipped the field sales team with a new way of talking about Microsoft solutions-- fostering one-with-one communications, in contrast to the traditional one-to- one customer conversation. By showing how Digital Transformation applies to a specific industry, the 3D presentation also organizes content for an individualized user experience-- a core principle of Entangled Marketing. The solution now functions as a greatly-used ‘hub’ that houses all content for Digital Transformation in Health. It is fueling an increase in Microsoft’s 'Share of Life' with customers, as well as becoming a key resource for the field sales force and other partners.

http://healthdigitaltransformation.com/

As users explore and enjoy the content, there’s also been a 20% conversion rate to “actionable events” like whitepaper downloads and video views. This communication platform is demonstrating that Microsoft can make a difference in user involvement with an intangible and highly complex value proposition like Digital Transformation. It also enables field sales to have more productive conversations with better-informed customers who are now open to understanding the benefits of new Microsoft solutions.