Cannes Lions

MILLIONS OF MOMENTS - XFACTOR

SAATCHI & SAATCHI, Milan / ENEL / 2013

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Overview

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Credits

Overview

Execution

The video went online in a YouTube masthead and in the evening of the final, went on air on TV during the show, reaching more than 12 millions of people, but intercepting a target more than capable of giving it virality and giving them a relevant content.

Outcome

The video has become the most shared video of the official page of X Factor and was the TOP VIDEO on twitter among those with the hashtag # XF6.

Millions of people were involved in Enel's birthday and all in a single day of online and with just one pass on TV, thanks to the creativity and the synergy with the planning choices.

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